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Friday, August 28, 2009

I couldn't do it if it weren't for food...

These guys are Ahmad Bradshaw and Leon Washington, players for the Giants & Jets . I met them while shooting (photographing) them for a food client. They were both very professional and worked hard to get the work done quickly even though it was late. We shot about 140 images, got done by 11PM and had a web site up for the client by early the next day using Adobe Lightroom. No word on picks yet, but there were more than enough to meet the clients' wishes. I have turned my raw files into DNG's using Adobes' DNG converter, so all of my raw edit metadata is now included in each single DNG file. When the client makes the final picks, these images will be made into a billboard and header cards. See? Food photographers have to know how to shoot everything well.

Friday, August 14, 2009

This is only a test...

This is a test for a new client. They make desserts that are sold all over the place. Nick (the new client) is related in some way to the owners of one of my other food clients. This is how my business works. I work hard to keep my current clients happy and feeling safe so that they will bring me new work and new clients that they know. Nick has no idea what my dessert photography looks like so we agreed and he dropped off one dessert for me to use for a test. I shot the yummy cake with lots of detail, stripped it off the background and then put it on 4 different backgrounds so he could see what is possible.
This is how we survive in this crazy business. We go beyond to impress and win over new clients and work just as hard to keep our current clients happy. You need them both: happy current clients and happy new clients. It's the only way to stay in business this long.
When I say work hard, realize that it's not like digging ditches (I've done that too). No, it's staying focused on perfection while enjoying the people involved.