What is this?

This is a plate getting ready to accept food for a Hungryman package shot. The problem is: when you have a deep dish, the food falls into the well and everything starts to look messy. I have shot these images with the dish well filled with wax as it is here and even mashed potatoes. The wax works well because it is solid and acts like a part of the real plate. Most of the food we shoot is cool anyway (we use vegetable oil to make cold food look hot). The grey square in the center is used to balance the color of light and is removed before the food comes. 

So that is how an art director can pick any plate they wish and we can make it work for the shot.

Still a Spoiled Brat

 

 

There were a lot of rules concerning behavior at the Nabisco Food Company. One rule was actually no photographs on your walls or cube. This was my client corner. The images on the wall were from both Nabisco and my life in New York before. 

So why was I allowed to have prints all over everything? The answer might be in the next story: 

A Nabisco lawyer who was a friend came into my studio and said that he was not allowed to wear cowboy boots at work. He asked why when Bill does every day? The answer? Bill is a photographer. 

I guess we photographers were just allowed to get away with everything. 

Nabisco was a wonderful place to work. I was concerned about working there after 15 years in NYC. At age 35 it was the only actual full time job I ever held. It turned out to be an answer from God as I learned all about digital photography very early on. I miss Nabisco and all it was and no, Mondelez  is not the same.