What happens when you tell a wise guy "the prints don't really matter".

I worked for Nabisco from 1989-2002 (Kraft for 2002-2004). I have to admit that I behaved like a spoiled brat through most of those years. Nabisco was a great place for an undiagnosed ADD wacko to work. 

I was asked to shoot some images for a huge food show in Chicago. The client said "they're going way up on the top so it doesn't really matter what you do". 

I thought for a minute and decided to see if I could do a shot where the only sharp part of the image would be the product name. 

This is the result. I did 6 shots of 6 different products and if you look closely, only the product name is sharp.

I still shoot a lot of my food images almost wide open but this one was the craziest I've ever been.

P.S. They looked great way up at the show.

 

On location with Panos... again

These images are a few of the many that we shot on location at the Panos Brands offices. The images will be used for their website and packaging. Panos Brands does more than cheese but when we shoot cheese for them they become our fourth cheese client.

Strangely enough, I have only done 2 location jobs during this covid period and both were for Panos Brands. Most of my clients send me the product to shoot and I send them back jpgs for approval. 

We shot this job with our trusty Nikon D850 tethered to Lightroom. The AD Kevin was able to see the images as we shot them and quickly approve (or disapprove) the shots. I don't do any work in Lightroom (except to rename the images) but changed the .NEF files into .DNG once we got back to the home studio, retouched each image, saved them as 300dpi .jpgs and sent them all to the designer and Kevin via WeTransfer. 

The most important point is that we all had fun. We worked hard, had a nice lunch and did a great job... but it was nothing but fun with nice people.